Two market forces converge to create a new growth opportunity for labs
Two market forces converge to create a new growth opportunity for labs
Consumer behavior is changing, opening new markets for home-based testing.1
Consumers demand the same convenience and flexibility when it comes to their healthcare as they enjoy in travel, retail, and banking.
46% of U.S. consumers engage with their healthcare providers via both digital and in-person healthcare-related activities.2
More consumers believe they don’t need a primary care doctor to manage their health.3
70% of millennials anticipate getting their primary care services at clinics in pharmacies and retail chains instead of PCP practices.3
More consumers than ever are now comfortable with self-collection samples for diverse reasons, from ancestry DNA to COVID swabs.
"Consumers have grown accustomed to the convenience of testing for everything from food sensitivity and fertility to sexually transmitted infections (STIs) in the privacy and comfort of their own homes."Healthcare is being reshaped by a financial crisis, workforce shortage, and new care models.4-5
Nearly 50% of U.S. hospitals finished 2022 with negative margins as expenses rose faster than revenue.6
By 2034, the U.S. is projected to have a shortage of between 17,000 and 48,000 primary care physicians, with a total projected shortage between 37,800 and 124,000 physicians.7
3 in 4 health system leaders say their organizations are shifting away from a treatment-based approach toward maintaining consumer health and well-being.8
Inpatient volumes are dropping while home-based care models are on the rise.9
74% of surveyed healthcare leaders said their organizations are prioritizing at-home care solutions.10
The global home health market has an anticipated value of $390.4 billion in 2030.10
Convert your health system lab from a cost center to a revenue driver. Direct-to-consumer testing and health information can prove your lab’s value to health system leadership.
 | What could your lab'sDIRECT-TO-CONSUMER SERVICE LOOK LIKE?Diagnostic laboratories are creating new value for health systems by meeting consumers where they are in their lives and community. |
| Direct-to-consumer test kits enhanced with patient-friendly health information. | | Partner with patient advocacy and disease-support groups to support their members with easy, reliable testing. |
 | Direct-to-consumer testing for sexually transmitted infections reduces stigma and puts labs on the frontline to combat rising rates of STIs. | | Partner with consumer apps and retail clinics to capture your share of a growing market. |
 | Branded self-test kits make labs the a new gateway into the health system as primary care use and access decline. | | Labs lead the way in creating consumer-centric patient experiences for health systems with direct-to-consumer testing. |
 | Launch an outreach program to local colleges to combat rising STI rates among youth. | | Collaborate with PCPs and public health agencies to bring STI screening rates up to recommended guidelines. |
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